The term marketing in English is known as marketing. The origin of the word marketing is market = market. What is marketed is goods and services. Marketing goods does not mean just offering goods or selling but is broader than that. It includes various activities such as buying, selling, in all kinds of ways, transporting goods, storing, sorting and so on.
Marketing or marketing is a series of related activities to meet needs and develop, distribute, promote, and set appropriate prices for products or services to achieve customer satisfaction and earn profits.
Or the definition of marketing which is a combination of activities that are interconnected to find out what is needed by consumers so that companies can develop products, prices, services and carry out promotions so that consumer needs can be met and the company gets a profit. In marketing there is also a strategy that we must know. Marketing strategy includes identifying target consumers, determining the role of advertising and promotional mix, indicating the purpose and size of the promotion budget, selecting creative strategies, determining media, and implementing the program and measuring its effectiveness.
Marketing is indeed very closely related to the activities of our daily lives because the object is the consumer. Usually we as consumers are often faced with several choices such as choosing the brand of a particular product that we want to buy, where we will buy it and determining the time and quality when making a purchase. So we as consumers can be used as information needed by marketers in conducting marketing activities.
With marketing, consumers do not need to meet their needs individually. Because by exchanging with marketers, consumers can meet their needs and satisfaction by getting products or services.
For companies, marketing is indeed an activity that has a very important role in determining the progress of the company, because marketing has a function to generate income. The greater the income, the more advanced and growing the company will be, whereas if the income is less or small, the company will experience a setback.
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